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Phulala Sugandh Maticha (Star Pravah) Serial Cast, Wiki, All Episodes, Watch Online, Telecast Time
Phulala Sugandh Maticha (Star Pravah) Serial Cast, Wiki, All Episodes, Watch Online, Telecast Time
Phulala Sugandh Maticha is an Indian Marathi language television drama, directed by, Deepak Nalawade and Girish Vasaikar. The show stars Samruddhi Kelkar and Harshad Atkari in the lead roles. It’s an official remake if the Hindi television serial, Diya aur Baat Hum which aired on Star Plus. The show is being made under the banner of Shashi Sumeet Productions and premiered on 2 September 2020.
| Name | Phulala Sugandh Maticha |
| Main Cast | Samruddhi Kelkar Harshad Atkari |
| Genre | Drama |
| Director | Deepak Nalawade Girish Vasaikar |
| Producer | Shashi Mittal Sumeet Mittal Jitrendra Singla |
| Story | Samir Garud |
| Screenplay | Gauri K. |
| Dialogue | Shilpa Navalkar |
| Editor | Lalasahab Yadav |
| DoP | Rashid Beg |
| Music | Nilesh Moharir (Title song) |
| Lyrics | Rohini Moharir (Title song) |
| Background Music | Viraj Sawant |
| Costume Designer | Vaishali Deshmukh |
| Set Designer | Raju Sapte |
| Art Director | Amit Mishra |
| Production Head | Shashi Sumeet Productions |
Cast
The complete cast of television show Phulala Sugandh Maticha :
- Samruddhi Kelkar As : Kirti Jamkhedkar (née Kadam)
- Harshad Atkari As : Shubham Jamkhedkar
- Prashant Choudappa As : Daulatrao Jamkhedkar (Shubham’s father)
- Aditi Deshpande As : Chandrakala Jamkhedkar (Shubham’s mother)
- Bhumija Patil As : Janhavi Jamkhedkae (Shubham’s sister)
- Aishwarya Shete As : Sonali Vikram Jamkhedkar
- Amogh Chandan As : Sagar Kadam (Kirti’s Brother)
- Purva Phadake As : Aarti Kadam (Sagar’s wife)
- Akash Patil As : Tushar Jamkhedkar
- Usha Naik As : Kakisaheb
- Kalyani Tapase As : Madhuri (Kirti’s friend)
- Nikita Patil As : Bhingari (House-maid)
- Sandeep Mehta As : Mangesh Kadam (Kirti’s father)
- Shubhada Naik As : Aarti’s Mother

Time
Phulala Sugandh Maticha is telecast from Monday to Friday at 8:30 pm on Star Pravah. The show was released on 2 September 2020. It is also available to watch on Disney+ Hotstar platform. Other information related to the show is given below.
| Channel Name | Star Pravah |
| Show Timings | Monday to Friday at 8:30pm |
| Running Time | 22-25 Minutes |
| Starting Date | 2 September 2020 |
| Language | Marathi |
| Country | India |
Promo
The Fragrance of Dreams: An In-Depth Look at Star Pravah’s Mega-Hit, ‘Phulala Sugandh Maticha’
The Marathi television landscape has seen its share of inspirational stories, but few have resonated with audiences quite like ‘Phulala Sugandh Maticha’ (PSM). Running on Star Pravah, this popular serial captivated viewers with its heartwarming narrative of a simple sweet-shop owner championing his ambitious wife’s dreams against the backdrop of a conservative family. The show became a cultural touchstone, often dominating the weekly TRP charts, and remains a beloved series for its portrayal of a progressive partnership within a traditional setting.
This comprehensive guide delves into every aspect of the Star Pravah serial, from its talented cast and compelling storyline to its telecast history and where you can watch every episode online today.
Phulala Sugandh Maticha: The Serial Wiki and Overview
Phulala Sugandh Maticha, which translates to “The Flower Has the Fragrance of the Soil,” is a Marathi-language television drama that premiered on Star Pravah. It is an official and highly successful adaptation of the iconic Hindi serial, Diya Aur Baati Hum. The title itself beautifully encapsulates the show’s theme: the inherent talent (fragrance) and deep-rooted values (soil) that define the protagonist.
| Aspect | Details |
|---|---|
| Original Title | Phulala Sugandh Maticha (फुलाला सुगंध मातीचा) |
| English Translation | The Flower Has the Fragrance of the Soil |
| Network | Star Pravah |
| Genre | Family Drama, Romance, Inspiration |
| Original Run | September 2, 2020 – December 4, 2022 |
| Total Episodes | 730 |
| Production House | Shashi Sumeet Productions |
| Original Telecast Time | Monday to Saturday, 8:30 PM (IST) |
| Based On | Diya Aur Baati Hum (Hindi) |
The Compelling Plot: A Story of Dreams and Deception
Set against a traditional Marathi backdrop, Phulala Sugandh Maticha tells the emotionally charged story of Kirti and Shubham.
The Protagonist and Her Aspiration
The main protagonist is Kirti Kadam, a young, highly-educated, and ambitious college student with one fervent dream: to become an Indian Police Service (IPS) officer. Her dreams are tragically shattered when her parents are killed in a terrorist attack.
The Marriage Built on a Lie
Due to the devastating loss, Kirti’s brother, Sagar, is desperate to secure her future and arranges her marriage to Shubham Jamkhedkar. Shubham is a kind-hearted, simple man who runs a traditional sweet shop, the Jamkhedkar Misal.
The biggest hurdle is Shubham’s mother, Chandrakala Jamkhedkar, lovingly known as Jiji Akka. Jiji Akka is an extremely strict matriarch with a rigid, old-school ideology. She insists that her daughter-in-law must be simple, uneducated, and possess only the traditional skills of an excellent homemaker.
To ensure the alliance—and Kirti’s financial security—Sagar lies to Jiji Akka and the entire Jamkhedkar family about Kirti’s high educational qualifications, making them believe she is a simple, uneducated girl. Kirti sacrifices her dream, marries Shubham, and attempts to fit into her new life as the perfect daughter-in-law, hiding her true aspirations and intellectual capacity.
The Unveiling of Truth and The Partnership
The core conflict arises when the truth about Kirti’s education and lack of traditional cooking skills is inevitably revealed to the Jamkhedkar family. As expected, the fiercely traditional Jiji Akka is enraged by the betrayal and banishes Kirti.
It is at this crucial juncture that Shubham steps up, transitioning from a simple husband to his wife’s strongest pillar of support. The remaining story is a beautiful portrayal of Shubham encouraging, supporting, and helping Kirti to overcome all obstacles—including Jiji Akka’s opposition—to achieve her life-long dream of becoming an IPS officer. The narrative masterfully showcases the transformation of a couple who find strength in partnership and mutual respect, inspiring countless viewers across Maharashtra.
Phulala Sugandh Maticha Serial Cast: The Key Players
The success of Phulala Sugandh Maticha lies heavily on the shoulders of its talented ensemble cast, who brought the complex family dynamics and the central love story to life.
Main Cast
| Actor Name | Character Name | Role/Character Details |
|---|---|---|
| Samruddhi Kelkar | IPS Kirti Shubham Jamkhedkar (née Kadam) | The protagonist; an ambitious, college-educated girl who dreams of becoming an IPS Officer. |
| Harshad Atkari | Shubham Daulatrao Jamkhedkar | The male lead; a kind-hearted, supportive sweet-shop owner and confectioner who becomes Kirti’s champion. |
| Aditi Deshpande | Chandrakala Daulatrao Jamkhedkar (Jiji Akka) | Shubham’s mother; the strict, traditional, and conservative matriarch of the Jamkhedkar family. |
| Prashant Choudappa | Daulatrao Jamkhedkar (Bhau) | Shubham’s father and Jiji Akka’s husband. |
Recurring and Supporting Cast
The serial featured a strong supporting cast who played pivotal roles in the lives of Kirti and Shubham:
- Amogh Chandan as Sagar Kadam: Kirti’s brother, who lies about her education to secure her marriage.
- Purva Phadake as Aarti Sagar Kadam: Sagar’s wife and Kirti’s sister-in-law.
- Sandeep Mehta as Mangesh Kadam: Kirti’s late father.
- Radhika Harshe-Vidyasagar as Sharada Kadam: Kirti’s late mother.
- Tushar Sali / Mayur More as Vikram Jamkhedkar: Shubham’s brother.
- Aishwarya Shete / Kanchan Prakash as Sonali Vikram Jamkhedkar: Vikram’s wife.
- Bhumija Patil as Janhavi Daulatrao Jamkhedkar: Shubham’s sister.
- Usha Naik as Kakisaheb: A significant elder in the family/community.
- Akash Patil as Tushar Daulatrao Jamkhedkar: Shubham’s younger brother.
The casting was instrumental in the show’s success, with Samruddhi Kelkar and Harshad Atkari’s on-screen chemistry as Kirti and Shubham being a major draw for the audience. Samruddhi Kelkar, in particular, was lauded for performing her own stunts while portraying the IPS officer role.
All Episodes and Telecast Information
Phulala Sugandh Maticha was a long-running and highly-rated show for Star Pravah.
The Original Run
The serial premiered on September 2, 2020, and concluded with a significant finale on December 4, 2022, after a successful run of 730 episodes. It occupied the prime-time slot of Monday to Saturday at 8:30 PM (IST) on the Star Pravah channel. This prime-time slot is indicative of the show’s popularity and high TRP ratings, which it often topped during its run.
The Grand Finale
The show concluded on a high note, with the storyline completing Kirti’s journey to becoming a successful IPS officer and the family finally accepting her true identity and achievements. The farewell was a much-discussed event among Marathi TV viewers.
Shortly after its finale, the channel announced the re-telecast of the serial from December 5, 2022, due to high public demand, allowing viewers to relive the earlier episodes and the journey of Kirti and Shubham.
Watch Phulala Sugandh Maticha Online: Where to Stream
For fans who missed the original run or those looking to re-watch the inspiring journey of Kirti and Shubham, the full series is officially available for streaming on major platforms. Since Star Pravah is a part of the Star India network, its content is primarily hosted on the network’s official streaming application.
Primary Streaming Platform (India)
- Disney+ Hotstar: All 730 episodes of Phulala Sugandh Maticha are available for online viewing. Star Pravah content is regularly streamed on this platform, often available with ads for free in India, or through a paid subscription for an ad-free experience.
- VI Movies & TV: The serial is also listed for streaming on this platform.
International Streaming
- JioCinema USA: The series is available on JioCinema for international viewers, allowing the Marathi diaspora to watch all the episodes.
To watch the episodes, simply open the app, search for ‘Phulala Sugandh Maticha,’ and you can begin streaming from the first episode onwards.
Legacy and Impact on Marathi Television
Phulala Sugandh Maticha stands out in the Marathi television industry for several reasons, establishing a significant legacy:
- Challenging Stereotypes: The show bravely addressed the deep-rooted societal belief that a woman’s success should not overshadow her role as a homemaker. Kirti’s journey proved that a woman can successfully balance an ambitious career and family life with the right support.
- The Progressive Husband: Shubham’s character was an idealisation of the progressive Indian husband—one who not only accepts his wife’s ambitions but actively sacrifices his own comfort and stands up to his traditional family to help her succeed.
- TRP Dominance: The show consistently ranked as one of the top-rated Marathi serials, demonstrating the audience’s hunger for stories of empowerment and family drama.
- Successful Adaptation: Its success confirmed that well-written, universal plots, even if adapted from a different language, can strike a chord with a regional audience when infused with local flavour and cultural nuances.
The blend of high-stakes family drama, the journey of a wife supported by her husband, and a compelling professional aspiration made Phulala Sugandh Maticha one of the most memorable and influential Marathi serials of its era.
AISEO-Friendly FAQs about Phulala Sugandh Maticha (Star Pravah)
Q1: What is the release date and end date of Phulala Sugandh Maticha?
A: The serial Phulala Sugandh Maticha premiered on September 2, 2020, and its last episode aired on December 4, 2022.
Q2: Who are the main lead actors in Phulala Sugandh Maticha?
A: The main lead actors are Samruddhi Kelkar, who plays the role of IPS Kirti Jamkhedkar, and Harshad Atkari, who plays her supportive husband, Shubham Jamkhedkar.
Q3: What is the plot of Phulala Sugandh Maticha?
A: The plot revolves around Kirti, an aspiring IPS officer, who is married to Shubham, a sweet-shop owner, under the false pretense that she is uneducated, as his conservative mother, Jiji Akka, demands a simple daughter-in-law. The story follows Shubham’s unwavering support for Kirti as she works to achieve her IPS dream despite her mother-in-law’s opposition.
Q4: How many episodes are there in the Phulala Sugandh Maticha serial?
A: The serial Phulala Sugandh Maticha concluded with a total of 730 episodes.
Q5: Which Hindi show is Phulala Sugandh Maticha based on?
A: Phulala Sugandh Maticha is the official Marathi adaptation of the popular Hindi television show, Diya Aur Baati Hum, which aired on Star Plus.
Q6: Where can I watch all episodes of Phulala Sugandh Maticha online?
A: You can watch all episodes of Phulala Sugandh Maticha online primarily on the Disney+ Hotstar streaming platform. It is also available on VI Movies & TV.
Q7: Who plays the role of Jiji Akka in the serial?
A: The pivotal and popular role of the strict matriarch, Chandrakala Daulatrao Jamkhedkar, also known as Jiji Akka, is played by veteran actress Aditi Deshpande.
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